Benefits of Promotional Merchandise for Your Business.

Promotional merchandise has always been a powerful marketing tool for businesses from small startups to big corporations. Whether you’re looking to increase your brand awareness, reward customer loyalty or attract new clients, the right branded merchandise can make a lasting impression. In this guide, we’ll explore what promotional merchandise is, why it works and how you can create effective business promotional items with Badges Plus.

What is Promotional Merchandise?

Promotional merchandise refers to any branded items that businesses and organisations use for marketing, giveaways or customer rewards. These custom promotional products are designed to showcase a company’s logo, slogan or branding and are usually low-cost but useful.

Companies often use business promotional items at trade shows, conferences or as branded corporate gifts to welcome new customers. For many small businesses, the right promotional merchandise can be an affordable and impactful way to promote services or engage with potential customers.

Does Promotional Merchandise Work?

The short answer is yes, promotional merchandise does work when done right! Offering custom promotional products is a tried and tested strategy for marketing your business. According to a survey by the British Promotional Merchandise Association (BPMA),78%of people have kept a promotional product for a long time. So the more useful and high-quality it is, the more likely people are to keep it, use it and promote your business for free. 

How Effective Are Promotional Products? 

Promotional products have proven to be highly effective for businesses, with research showing that recipients are more likely to remember brands associated with tangible items. Promotional merchandise can help businesses achieve goals in the following ways.

Boosting Brand Visibility

Small items like badges, keyrings and lanyards are often used daily which can mean your brand is being consistently exposed to the public.

Building Customer Loyalty

We all enjoy receiving gifts but high-quality branded gifts help to create an atmosphere of goodwill and foster long-term relationships with customers and clients.

Cost-effective Advertising

Unlike print advertising or digital ad campaigns, promotional products with logos are tangible, reusable and last for much longer. The overall costs to make products can be lower than paying for ongoing ad campaigns month after month.  Additionally, right branded merchandise can be a conversation starter which can spread the word even further.

What Is The Most Effective Promotional Item? 

The effectiveness of a promotional item depends on its usefulness, creativity and its relevance to your audience. Some of the most popular marketing items for small businesses we create at Badges Plus include:

Promotional Badges

Custom badges are versatile, cost-effective and ideal for promoting businesses, clubs, charities or any type of organisation. At Badges Plus, we specialise in creating premium enamel badges, button badges and pin badges with custom designs to showcase your brand.

Promotional Keyrings

Custom keyrings are a practical option for branded corporate gifts. The recipient is most likely to carry the keyring daily which means your brand gets regular exposure.

Promotional Lanyards

Perfect for events, trade shows or conferences, branded lanyards are both functional and a great opportunity for displaying brands, IDs or corporate contact details.

Custom Coins and Medals

Creating a promotional coin or custom medal is a unique and eye-catching way to promote something. These items are ideal for commemorative events, awards or celebratory campaigns.

Embroidered Patches

Custom patches offer a creative way to enhance branding for uniforms, clothing merch and any other type of promotional accessories.

Tips on Creating Promotional Merchandise for Small Businesses

For small businesses, promotional items can provide excellent ROI without requiring a huge marketing budget. Choosing the right small business promotional items means focusing on products that are practical, affordable, and relevant to your audience.

At Badges Plus, we’re experts in creating bespoke promotional products tailored to small businesses. Our in-house design team can take your ideas and turn them into complete designs for products that reflect your brand. If you want to get the creative juices flowing, some tips for creating effective small business merchandise include:

• Know your audience - Choose items that your customers will appreciate and use.
• Prioritise quality -  Good quality branded merchandise will reflect positively on your brand.
• Stay on brand - Ensure your logo and messaging are clear, professional, and consistent across all business promotional items.

Create Small Business Merchandise With Badges Plus

Badges Plus offers a wide range of custom promotional products, from badges and keyrings to lanyards and medals, ensuring you find the perfect business promotional items for your needs. To create your branded corporate gifts and take your marketing efforts to the next level, contact us today.